Executive performance dashboard for Superstore sales, profitability, logistics and returns.
Built from top-level pre-aggregated Superstore data: 8,399 orders, 4 years, 4 regions, 795 customers, 17 sub-categories and linked returns. Designed for rapid C-suite diagnosis, not decoration.
Sales performance over time
Monthly revenue and profit with rolling average trend line
Revenue + profit trend
Toggle year to isolate seasonality
Performance readoutAuto-updated
Geographic heatmap panel
Region performance and top states ranked by margin
Sales by regionClick bar to filter
Top 10 states by profit marginRanked by margin quality
Product intelligence
Category → sub-category sales tiles color-coded by profit margin
Treemap-style sales concentrationRed <5%, amber 5–15%, green 15%+
Click a product tile to inspect sales, profit, margin, discount exposure, and category concentration.
Customer segment analysis
Revenue mix, AOV, return rate and discount behavior by segment
Revenue by customer segmentClick slice to filter
Segment operating comparisonAOV, returns, discount
Shipping & logistics panel
Mode distribution, priority pressure and fulfillment speed
Ship mode: order volume vs costDual-axis view
Order priority breakdownOperational load
Average days to ship by regionCycle time
Profitability drilldown
Discount percent vs profit — margin destruction appears where high discounts overlap negative profit
Discount vs profit scatterRose points = margin destroyed
Margin destruction flagsExecutive action list
Returns analysis
Return rate by category, segment and region
Returns by categoryRisk intensity
Returns by segmentCustomer risk
Returns by regionRegional risk